Woolworths has been forced it end its Disney Ooshies promotion early due to an extraordinary demand for the collectable items.

The Osshie promotion has been so popular that the supermarket giant announced yesterday that the Ooshie stock would be depleted by the end of the week.

“Availability of Disney Ooshies in store varies from store-to-store in each state and territory, however online redemption of Ooshies will cease everywhere other than Victoria from later today,” Woolworths said in a media release.

“Victoria is excluded from these estimates as their allocation was kept separate from the rest of Australia due to the delayed launch of the Victorian campaign.”

Woolworths’ Chief Marketing Officer, Andrew Hicks, said the high demand showed customers loved collecting the Disney Ooshies.

“Because of this, we expect the last of our stock to be collected by the end of this weekend,” he said.

“I want to reassure our Victorian customers these lower stock levels do not apply to them. We created a separate allotment from when we delayed the launch of the program due to Stage 4 lockdowns and they can continue collecting in the weeks ahead while supplies last.

“We’d like to thank our team for their support in executing the program in stores and online and our customers for helping us create such a memorable program.”

The promotion was originally due to finish on October 20, with the limited stock leaving customers frustrated.